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There is no fixed count of days for which you should run your PPC ad campaigns. However, for better reach and a fair share of results, an ad campaign should ideally be made for 7-15 days to gather data and understand its working.
The budget of your PPC ad campaign depends on the budget your company decides to sanction for PPC ads. However, PPC ads are dynamic, and our experts can optimize your campaigns with budget caping to avoid overcharging.